What concept involves performing acts that benefit others?

The concept of prosocial behavior encompasses actions taken with the intent to benefit others, often at a cost or sacrifice to oneself. This behavior includes various altruistic actions, such as helping, sharing, donating, and volunteering, which contribute positively to individuals or society. It reflects a concern for the well-being of others and involves a voluntary effort to enhance someone else's situation, highlighting themes of empathy and social responsibility.

In contrast, self-serving behaviors primarily focus on personal gain and do not aim to benefit others. In-group favoritism refers to the tendency to preferentially treat members of one's own group, which may not necessarily involve acting for the benefit of others outside of that group. Individualistic actions tend to emphasize personal goals and achievements, rather than the welfare of others.