What process involves flattering someone to make oneself likable?

Ingratiation is the process of using flattery or other strategies to make oneself likable in the eyes of others. This often involves complimenting someone, showing admiration, or engaging in behaviors that suggest a desire to please. The goal is to win the favor of others, which can be particularly important in social interactions where building rapport is essential.

Self-handicapping involves creating obstacles to one's own performance to protect one's self-esteem from potential failure. Self-enhancement focuses on presenting oneself in an overly positive light, highlighting strengths and achievements, often to boost one's self-image. Self-affirmation refers to a process where individuals reflect on their values and personal strengths to maintain their self-integrity, particularly following a threat to their self-esteem.

Ingratiation directly aligns with the act of using positive social behaviors, such as flattery, to foster likability, making it the correct choice in this context.