What was the compliance rate for placing a "drive carefully" billboard on the lawn after an initial smaller request?

The compliance rate for placing a "drive carefully" billboard on the lawn after an initial smaller request is 76%, which is consistent with the principle of the foot-in-the-door technique in social psychology. This technique suggests that when individuals initially agree to a small request, they are more likely to agree to a larger request later.

In this case, the smaller request could be something like placing a small sign or sticker in the yard, which establishes a sense of commitment to the cause. Once this small request is fulfilled, the homeowners are more likely to comply with the larger request of placing a substantial "drive carefully" billboard on their lawn. The high compliance rate reflects how initial commitments can lead to a greater likelihood of agreeing to subsequent requests, illustrating the persuasive power of gradual compliance in social influences.

This situational context supports the effectiveness of small requests in paving the way for larger ones, highlighting a fundamental insight regarding compliance and conformity behaviors in social psychology.